Privacy Policy

Welcome to Ryne.ai ("Website"), operated by Ryne AI Limited ("we," "us," "our"). This Privacy Policy applies between you, the User of this Website, and Ryne AI Limited, the owner and provider of the Website Ryne.ai. Ryne AI Limited takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be found on our website.

Please read this Privacy Policy carefully.

In this Privacy Policy, the following definitions are used:

• Data: Collectively all information that you submit to Ryne.ai. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

• Cookies: A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

• Data Protection Laws: Any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;

• GDPR: The UK General Data Protection Regulation;

• Ryne AI Limited, we or us: Ryne AI Limited, a company incorporated in England and Wales with registered number 15807942 whose registered office is at Suite 5238, Unit 3A, 34-35 Hatton Garden, Holborn, London, EC1N 8DX;

• UK and EU Cookie Law: The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018;

• User or you: Any third party that accesses the Website and is not either (i) employed by Ryne AI Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Ryne AI Limited and accessing the Website in connection with the provision of such services; and

• Website: The website that you are currently using, ryne.ai, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this Privacy Policy, unless the context requires a different interpretation:

• The singular includes the plural and vice versa;

• References to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;

• A reference to a person includes firms, companies, government entities, trusts and partnerships;

• "Including" is understood to mean "including without limitation";

• Reference to any statutory provision includes any modification or amendment of it;

• The headings and sub-headings do not form part of this Privacy Policy.

This Privacy Policy applies only to the actions of Ryne AI Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Ryne AI Limited is the "data controller". This means that Ryne AI Limited determines the purposes for which, and the manner in which, your Data is processed.

No user data is used to train AI models. Any information collected is strictly for maintaining, improving, and securing the services.

We may collect the following Data, which includes personal Data, from you:

• Name;

• Contact Information such as email addresses and telephone numbers;

in each case, in accordance with this Privacy Policy.

We collect Data in the following ways:

• Data is given to us by you; and

• Data is collected automatically.

Ryne AI Limited will collect your Data in a number of ways, for example:

• When you contact us through the Website, by telephone, post, e-mail or through any other means;

• When you register with us and set up an account to receive our products/services;

in each case, in accordance with this Privacy Policy.

To the extent that you access the Website, we will collect your Data automatically, for example:

• We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

• We will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• Internal record keeping;

• Improvement of our products / services;

• Transmission by email of marketing materials that may be of interest to you;

• Contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

in each case, in accordance with this Privacy Policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

• Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.

• For other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.

• If you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may use your Data to show you Ryne AI Limited adverts and other content on other websites. If you do not want us to use your data to show you Ryne AI Limited adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).

We may share your Data with the following groups of people for the following reasons:

• Any of our group companies or affiliates - to ensure the proper administration of the website and business;

in each case, in accordance with this Privacy Policy.

We will use technical and organisational measures to safeguard your Data, for example:

• Access to your account is controlled by a password and a username that is unique to you.

• We store your Data on secure servers.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: contact@ryne.ai.

If you want detailed information from, Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

You have the following rights in relation to your Data:

• Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

• Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.

• Right to erase - the right to request that we delete or remove your Data from our systems.

• Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.

• Right to data portability - the right to request that we move, copy or transfer your Data.

• Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: contact@ryne.ai.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Data which we collect from you may be stored and processed in and transferred to countries outside of the UK and European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the UK or EEA or one of our service providers is situated in a country outside the UK or EEA.

We will only transfer Data outside the UK or EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, e.g. by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission.

To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.

As Ryne AI Limited is based in the UK, we adhere to the laws and jurisdiction of England and Wales. This commitment ensures that our operations, data handling, and privacy practices comply with the robust legal frameworks established within this jurisdiction. Our primary legal obligations include, but are not limited to, the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

In addition to our compliance with UK data protection laws, we also recognize and adhere to relevant data protection regulations applicable to our users in the following regions:

• European Union (EU): We comply with the EU General Data Protection Regulation (GDPR) for our users within EU member states. This includes ensuring that any transfer of personal data outside the EU is carried out in accordance with GDPR requirements, such as implementing standard contractual clauses (SCCs) or other appropriate safeguards.

• Australia: We align our practices with the Privacy Act 1988 and the Australian Privacy Principles (APPs), ensuring that personal information is handled with care and respect for our Australian users.

• New Zealand: Our data handling procedures comply with the New Zealand Privacy Act 2020, which includes principles for the collection, storage, and use of personal information.

• Canada: We adhere to the Personal Information Protection and Electronic Documents Act (PIPEDA) and any relevant provincial laws for our Canadian users, ensuring that personal data is collected, used, and disclosed in a manner consistent with Canadian privacy principles.

• United States of America (USA): We comply with applicable federal and state data protection laws, including the California Consumer Privacy Act (CCPA), to ensure the privacy rights of our users in the USA are upheld.

By using our Website and services, you agree that any disputes arising under this Privacy Policy will be subject to the exclusive jurisdiction of the courts of England and Wales. This means that any legal proceedings related to our privacy practices, or your use of the Website must be initiated in these courts.

Where data is transferred outside of the UK, EU, or any other region with stringent data protection laws, we ensure that appropriate safeguards are in place to protect your personal information. This may include the use of data transfer agreements incorporating standard contractual clauses or other legally recognized mechanisms to ensure the security and confidentiality of your data.

Ryne AI Limited is committed to maintaining high standards of privacy and data protection for all our users, regardless of their location. We continuously review and update our privacy practices to ensure compliance with the evolving landscape of international data protection laws and regulations.

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

Ryne AI Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Ryne AI Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

This Website may place and access certain Cookies on your computer. Ryne AI Limited uses Cookies to improve your experience of using the Website and to improve our range of services. Ryne AI Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

For detailed information about how we use cookies and similar technologies on our website, please refer to our separate Cookie Policy available on our website.

This Website may place the following types of Cookies:

• • Strictly necessary cookies - These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.
• • Analytical/performance cookies - They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
• • Functionality cookies - These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences.
• • Targeting cookies - These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests.

By using our Website, you agree to our use of cookies.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

• You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

• If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

• Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

• This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Ryne AI Limited reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

You may contact Ryne AI Limited by email at contact@ryne.ai.